01
NIL Funding
Their everyday spend, in the game
1% NIL contribution on every swipe (higher with promo commitment), plus annual fees, custom-card revenue, round-ups and swipe fees — projected at $6–8M of annual NIL contribution per 30K active cards.
Every Fan · Every Day
An engagement platform
for the NIL era.
First Team Capital turns the everyday spending of college sports fans into a meaningful, recurring NIL funding rail for their university — and gives those fans a premium card experience: exclusive content, member benefits, and money-can't-buy access from a curated merchant network.
~60M
Power 4 college sports fans
$40K
Avg. annual card spend per fan
$500B
Annual fan 'everyday spend'
$3.3B
NIL untapped opportunity
The platform
Three sides, one card.
The platform brings together a scaled NIL funding rail for universities, a premium access experience for fans, and a curated merchant network — and connects them through a single card.
02
Fan Experience
A branded card built for membership
Ambassador meet & greets, a fan app with locker-room push notifications, merchant discounts, and gamified challenges — designed to deepen team engagement, not just earn points.
03
Merchant Programs
A team merchant network
Featured offer placement, bonus Fan Points with preferred partners, co-branded marketing, sponsored signup events, and fan-base analytics — direct access to the most engaged consumers in America.
Member access
What the card unlocks.
Membership is the product. The card is how you carry it. Each benefit is curated with the program and the merchant network — and earned through the act of being a fan.
- 01
Exclusive Content
Behind-the-scenes access from your program — locker room, practice, recruiting, and team voices not published anywhere else.
- 02
Member Benefits
Co-branded offers across the merchant network — meaningful rates and rewards in the categories fans already live in.
- 03
Premium Experiences
Money-can't-buy moments: closed practices, alumni events, on-field access, away-game travel — released to members first.
- 04
Program Impact
A clean, monthly view of exactly how much your spending contributed to your university's NIL program — and how it was applied.
NIL, reimagined
From thousands of boosters to millions of fans.
Today's NIL economy depends on a small group of wealthy donors and a handful of brand deals. Tomorrow's runs on the everyday spending of an entire fan base — at scale, with zero risk to the program.
Today
$1.4B
Thousands of wealthy boosters
$400M
Hundreds of brand deals
$500K
Tens of thousands of fan contributions
Tomorrow
+$140M
Millions of fans participating
Tens of billions
Of everyday spend, addressable
Zero risk
No investment from the program
Our Mission
“To transform everyday spending into a force multiplier for college athletics — rewarding fans with exclusive access, and connecting merchants to the most passionate consumers in America.”
First Team Capital · Every Fan, Every Day
Bring the platform to your university.
For athletic departments, collectives, alumni associations, merchant partners, and members of the press — we welcome an introduction.